Virtual reunions
BGS reunions went online in 2020.
The year 2020 was challenging in many ways, but provided a great opportunity to shift our focus.
Early in the year, we launched the OBGS Business Directory, an exclusive directory for Old Boy businesses that sits on our private platform, OBGS Global Connect, and Old Boys can benefit from exclusive offers.
We also launched a mobile app to complement the platform, putting all the features of the website including photo galleries, the business directory, the news feed and more in the palm of your hand.
We coupled the directory with the social media campaign #buyfromtheoldboys. This campaign promotes Old Boy businesses to all of our social media followers across multiple channels. Initially aimed at supporting Old Boy businesses impacted by the pandemic, the initiative will continue to support our Old Boy community into the future.
The 20, 30, 40 and 50 year reunions went online to Zoom, and, despite not having quite the same turnout, the quality of connection between the attendees was extraordinary.
The Old Boys’ Letter Club was also born to connect our ‘over 75’ Old Boys with current students. It was very well received during the isolation of lockdown, great writing practice for the boys, and a window into the history of their school!
Human beings are wired for connection and 2020 reminded us how important that is.Kate Birrell, Alumni & Community Manager
